Planning a Design Strategy to Include Search Engine Marketing

Planning A Web Design Strategy To Include Search Engine Marketing (SEM)g

The phrase "web design strategy" means a range of different things to different people, and involves more than merely "design" decisions. The term seems to imply that the issue is about color, page layout and the use of Flash animations. Yes, these factors are part of the big picture, but the "bigger picture is about...

The Brand Story Web Marketing Process

If websites have one overarching incentive it is to create confidence in whatever the website is promoting and who's promoting it. It doesn't matter if it's a product, a service, a sales campaign, or an idea, if the presentation is not minimally credible or optimally motivational, then it fails as a means of marketing communication.

How to Write for People and Rank High with Your Keywords

Using the right keywords are important, but don't let this drive your content. It's important to remember what your first incentive should be and not your second. Your first incentive is write and provide useful content to people who do find your content. Your second incentive is for search engines to rank it well.